Vitosha Boulevard

Vitosha Boulevard (Bulgarian: булевард "Витоша", often called just "Витошка", Vitoshka) is the main commercial street in the centre of Sofia, the capital of Bulgaria, which is abundant in many posh stores, restaurants and bars. It extends from the St Nedelya Square to the Southern Park. Many high-end fashion labels have outlets on Vitosha boulevard and the neighbouring streets: Versace, Escada, Bulgari, D&G, La Perla, Lacoste, Van Laak, Ermenegildo Zegna, Tru Trussardi, Moreschi, Marella, Max Mara, Gianfranco Ferré, Emporio Armani, Tommy Hilfiger, Boss, Baldinini. Among the notable buildings, located on the boulevard are: The National Palace of Culture, The Palace of the Courts, the house where the famous Bulgarian poet Peyo Yavorov lived and died. The corner of Vitosha and Patriarch Eftimii boulevards, so called the Pharmacy (Аптека), is a popular place for meetings.

The boulevard is named after Vitosha, the mountain just next to Sofia. It was an unadjusted street during the Ottoman rule of Bulgaria and acquired the name Vitoshka ulitsa ("Vitosha Street") after the Liberation, in 1883. The street was initially built up with low one-storey houses, but turned into an imposing trade street in the Interwar period as massive public buildings were constructed, changing Vitoshka's appearance completely.

According to a 2007 Cushman & Wakefield, Inc. study, Vitosha Boulevard is the world's 22nd most expensive trade street. [1][2] [3][4]

In May 2007, it was announced that the boulevard will be redesigned in the retro style of 1930s Sofia. Old-fashioned benches and street lights will be added, as well as Art Nouveau round kiosks, more green areas, fountains, open-air bars and possibly a retro tram, as well as a clock tower at the St Nedelya Church displaying the time in various world capitals.[5]

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Lambri Djarov
22 December 2018
Здраствуйте!
Ida Boeva
3 July 2015
The street is in itself amazing. Long and homey, with all kinds of stores and cafes. You can ride a bike or grab a drink. The atmosphere is perfect all year round!
Dan Millard
12 June 2017
The place to head if you don't have too long in Sofia. Lovely atmosphere at most times of day, with the view right up to the mountains. Lots of cafes- but the best places are just off the main drag
Yiannis Georgiou
13 April 2013
favorite place in Sofia, especially during the afternoon hours. Street full of cafes, bars and ... people! the final touch to the beautiful atmosphere are the street musicians playing quality music!
deekay
29 September 2014
They have made so many awesome improvements since the last time I was here 3 years ago. It's pedestrian only with sprawling patios- so European! Love it!
Teodora Lilova-Stoyanova
10 February 2015
Great walking area, stores, favorite Greenwich bookstore, lots of restaurants, cafes, ice cream places. Favorite place for a walk on a sunny day.
Road Unraveled
10 July 2019
Tons of great shops, bars, cafes, and restaurants. You’ll find a little bit of everything here.
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bulevard "Vitosha" 40-42, 1000 Sofia, Bulgaria Get directions
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