It can be reached by boat ride and, more commonly, by train or a bus. During the visits one can see "the huge headquarters of the International Society of Krishna Consciousness" and "a long stream of saffron-robed devotees chanting" Hare Krishna mantra there.
Along with traditional samadhis, International Society of Krishna Consciousness is planning to construct a garden in memory of George Harrison.
Headquarters of the International Society for Krishna Consciousness (ISKCON) are located there since 1970s and there is as well as a number of other Gaudiya Vaishnava organisations such as the Gaudiya Math. The town is heavily centred around this particular Vaishnava religious tradition, with temples devoted to Radha and Krishna or Gaura-Nitai throughout, however there is a sizable Muslim population in the historical centre, previously called Miyapur.