Apartheid Museum

The Apartheid Museum is a museum complex in Johannesburg, South Africa dedicated to illustrating apartheid and the 20th century history of South Africa. The complex, owned by Gold Reef City Casino, was opened in November 2001.

History

After the legalisation of gambling in South Africa post-1994, the government established the Gambling Board with the purpose of granting casino licenses. As a part of any bid to construct a casino in the country, developers are required to demonstrate how their prospective casino would attract tourism and stimulate the creation of jobs.

A consortium known as Akani eGoli put in a bid to construct the Gold Reef City Casino, as well as an adjacent museum complex called Freedom Park. The bid was successful and space was created for the complex next to Gold Reef City Casino. The name of "Freedom Park" was later changed "The Apartheid Museum at Freedom Park", leading to the name controversy and legal action. The construction costs of the Apartheid Museum amounted to around R80 million, paid for by Akani eGoli.

The museum was registered as a Section 21 company, which means that it was incorporated not for profit, with an independent board of trustees. The company is separate from Akani eGoli, which has leased the museum to the Section 21 company for the duration of its casino licence. The museum therefore relies on donations, contributions, and sponsorships to sustain its growth.

Name controversy

The name "Apartheid Museum" was registered as a trademark in 1990 by Mike Stainbank. When the initially-proposed Africa Freedom Park was renamed The Apartheid Museum at Freedom Park, Stainbank took legal action against Akani eGoli, but Stainbank was denied justice by the South African judiciary. Stainbank maintains that the verdict was unfair. The twin brothers who developed the museum, known as The Kroks brothers, raised money from selling skin whitening chemicals to black people, which according to Proud Majilah, an activist, is believed to be a direct contradiction of what the museum stands for.[]

References

See also

  • Apartheid

External links

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Sean Gabriel
18 May 2014
Could've easily spent the whole day here - make sure to pace yourself. Do the permanent exhibitions first so you'll have more context for the temporary ones when you get to them.
Arif
13 November 2016
If you want to learn about South Africa, this museum is a must visit place.
Scott Bressler
11 January 2019
Excellent permanent exhibit and even better temporary exhibit on Mandela. Make sure to walk through Mandela exhibit in order from birth to death. It’s confusing the other way. Maybe do Mandela second.
Haaris Zafar
17 February 2016
A linear experience of apartheid history in Southern Africa. In the road to Joburg ramp of mirrors visitors from around world see themselves embodied as locals and thus part of the rich history.
Hännelore Chavier
2 September 2015
Takes 2 hours at least to watch all videos and documental. Worth it, nice guys from the cafeteria friendly and polite.
Natasha No
5 July 2015
O objetivo do museu é contar a história do apartheid e prestar tributo aos grandes líderes políticos negros e brancos que contribuíram para a instauração da democracia no país.
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Andrew Zhulidow and 4,464 more people have been here
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7 Gold Reef Rd, Johannesburg South, 2091, South Africa Get directions
Mon-Sun 9:00 AM–5:00 PM

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